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Buy from the Heart

When considering the purchase of a work of art at the gallery, people sometimes ask me "What do you think?" I tell them: there are no mistakes if you are buying from the heart. You will learn a great deal by looking at everything you can, but the choice should be made thoughtfully and cautiously. Buy only what pleases you, what you can afford, and what you can’t live without. If you are buying for investment, or buying because of a label, or to have a piece by a particular artist in your collection, you may be disappointed later on. Ask yourself first if you enjoy the work, and if it will endure. If you find yourself more moved by the story of the artist (e.g. who is disabled or institutionalized), than you are thrilled by the image itself, then maybe you should rethink your decision.

Bonnie Grossman
AmesNews Vol.5 1993